FM Boston Radio

Nationâ??s Largest Book Promoter Reveals Why Radio

      Is The Most Cost-Effective Way To Promote A Book

Planned Television Arts (PTA) www.plannedtvarts.com, the nationâ??s largest and most prolific book promotions firm, is celebrating the 20th year since it trademarked its Morning Drive Radio Tour. Publishers and authors have promoted thousands of books with the tour, which is conducted by phone in a single morning with a guarantee of 20+ interviews scheduled with radio stations from across the country.  The listenership of a typical tour reaches millions of targeted consumers, with interviews on major local talk shows, network affiliates, NPR, XM/Sirius Satellite, and select syndicated programs. 

â??We have conducted more radio tours for books than any other publicity firm in the country,â? says Brian Feinblum, PTAâ??s chief marketing officer. â??We do well over 300 annually, so we probably have done five to six thousand over the years.â? As a result, PTA has seen how radio impacts the success of a book and an authorâ??s career.

PTAâ??s radio tour service is unique in that it makes a money-back guarantee. â??If we obtain more interviews than promised, we donâ??t charge anything more, but if for any reason we fall short of a stated guarantee, we pro-rate a refund,â? says Brian.

Radio is a very popular means to making an impact for authors and publishers. The strategic reasons behind so many books getting promoted on radio includes include:

Authors donâ??t have to travel
Authors donâ??t have to worry about their appearance
Radio publicity costs less than other forms of media
Total number of Americans listening to radio has increased while circulation for print and viewership for television has eroded over the past decade

As part of the radio tour campaign, PTA provides the following services:

Schedule a guaranteed number of radio interviews
Media train an author by phone and email
Write the pitch letter and identify the strongest media angles

In addition to the Morning Drive Radio Tour, PTA also can provide a radio phoner campaign, where the author or publisher can conduct dozens of interviews by phone and schedule them over a number of days or weeks. PTA always customizes its radio outreach to select those stations that have listener demographics that closely match the anticipated readership profile

What helps to make your radio tour go smoothly?

Giving at least 4 weeks advance notice to schedule the tour â?? and allow for time to capture the best possible stations/shows.
Consider giving away several books over the air per interview.
Speak in 15-30 second sound bytes; donâ??t give away too much info about your book â?? but use the interview as a teaser to entice listeners take and action step to find out more; and tie your message to something â?? a holiday (Valentineâ??s Day); an honorary day (National Whatever Day), something in the news, something unique or outrageous, something fun, something that relates to famous people (give parenting advice to a celebrity) or something contrary to popular opinion.
Prepare five points that you want to stress in any interview, regardless of what the host asks or the length of an interview.

Authors and publishers typically benefit from doing a radio tour as follows:

The advance schedule of interviews can be sent to major chain book buyers to generate pre-orders
Successful interviews increase sales
Magnifies branding of your name
Allows you to control and define how the public perceives your vision or ideas in your own voice
Positions you to collect higher fees for your services as an expert or speaker
Garners more Web site traffic
Creates a dialogue in the media and public – and stirs a buzz of debate on you or your topic
You actually help people and improve lives with your message
Publicity gives you lucrative credibility and currency in the marketplace

PTA, a full-service book publicity firm, also offers targeted services to promote authors to all areas of news media, including local and national print, television and radio. They have specialized services that include:

·         local road tours

·         online media campaigns: bloggers, Web sites, podcasters, e-blasts, article syndicators

·         television tours from one location

·         best-seller marketing

·         holding press conferences

·         media coaching and consulting

·         press kit development

·         messaging and branding

·         locating literary agents or book distributors

·         college media teleconferences

·         scheduling speaking engagements  

PTA represents all genres, including childrenâ??s books, fiction, business, health, self-help, current events, humor, spiritual and other timely, popular subject areas. PTA, which has delivered quality media exposure with impact and integrity for nearly five decades, is headquartered in New York City with satellite offices in Washington DC, Chicago, San Francisco, Albany and Boston.

â??As a client, says Brian, you benefit from the respected brand name and extensive resources of Ruder Finn our parent company, but you also receive close, personal attention under a family-owned business atmosphere with PTA. Our team of experienced, talented and creative public relations professionals provide out-of-the-box thinking, and an energetic and aggressive approach, producing the results you deserve and should expect to receive. Over 500 people are employed worldwide at RF-PTA.â?

Amongst PTAâ??s clients over the years, they have promoted hundreds of best-sellers, celebrities and industry leaders. They have worked with unknown, first-time, self-published authors as well as authors published by university presses, Random House, McGaw-Hill, Scholastic, Wiley, Harper-Collins, Simon and Schuster, Warner Books, St. Martinâ??s Press, Disney Publishing, Tor & Forge, Greenleaf Book Group, and many others. A sample of authors they have promoted include:

General Tommy Franks                                   Lou Dobbs                               Cindy Adams

President Jimmy Carter                                    Vice President Al Gore                        Chicken Soup for the Soul

Robert Kiyosaki                                   Mitch Albom                           John Grisham 

Tom Brokaw                                        Deepak Chopra                                    Dr. Andrew Weil

Intel Co-founder Andy Grove             Peter Lynch                             Michael Eisner                                    

Whoopi Goldberg                                Ben Stiller                                Senator John McCain              

Richard Branson                                  Jim Belushi                              Coach John Wooden

Drew Carey                                         Ken Blanchard                                     Stephen Covey                                  

John Gray                                            Joan Lunden                            Maya Angelou            

Manager Joe Torre                               Peggy Noonan                                     William Bennett

Gary Null                                             Dave Ramsey                          Charles Schwab                      

Caroline Kennedy                                James Canfield                                    Dr. Wayne Dyer                     

Bill Oâ??Reilly                                        Bill Moyers                              Willie Nelson                          

Steve Martin                                        Phil McGraw                            Tony Robbins             

Richard Carlson                                   Meg Cabot                              Suzanne Somers                     

Jackie Collins                                      Anne Rice                                Dean Koontz                                                              

â??PTA gladly will evaluate an authorâ??s book or unpublished manuscript and advise on which publicity opportunities should be pursued, especially with regards to radio,â? concludes Brian. To submit materials, contact Brian at feinblumb@plannedtvarts.com 

Contact: Brian Feinblum

Planned Television Arts

Chief Marketing Officer

1110 Second Avenue, Third Floor

New York, NY 10022

212-583-2718

Possibly related posts: (automatically generated)

• Related posts on Book
• Business & Commerce Books – Jain Book Agency | Tuffclassified.com
• Golden Gate Postcard Book | Photoblog 2.0

• Related posts on Costeffective
• Coby Snapp Video Recorders – The Most Cost Effective Recorders on …
• Mobile Broadband Deals : Cost-effective method to communication …

Bookmark To

Two way radios have added good value to businesses. These serve as an easy and cost-effective method for enhancing their communication systems. As operational costs continue to decrease, productivity is an added bonus. With these tools, organisations have an easier fare communicating between its various departments. Communicating between office and field executives is an important function of these radios.

With faster response time, projects and assignments can be tracked and executed in more efficient a manner. If you wonder why not cellphones, the answer is straight. Two way radios are more reliable, durable and of course, much more cost-effective.

Two way radios models are available in many models and you can have an interesting time choosing the one that would be standard for your purposes. Some important features you would like to keep in mind are: frequency, channels, power and of course, the durability.

Frequency: As far as frequency is concerned, you have to consider the kind of settings you work in. UHF-2 frequency works best, if you have a business setup such as a restaurant, hotel, hospital/health care or a school. Whereas businesses in open field-jobs are concerned, VHF radios should suffice.

Power: The usual standard power requirement ranges from 1-5 watts. Anything higher is generally not required.

Channel: Certain businesses such as the hotel industry and the transport industry will require multiple channels. And it all depends on the number of departments your business has and the degree of your client relationship and service.

Durability: If your business requires more of on-field presence, outside the calm safety of your office, you would naturally require a more rugged model, that can survive accidental drops with its shock-absorbent features.

Along with two way radios, you can get comfortable-to-wear headset with Push-to-Talk features, as also available with many models.

Bookmark To

Suppose that you are in a mall with your whole family: your wife and two children. Every one of you has his/her own shopping list. You have some new books to buy, your wife is to explore the crockery items, the son is interested in the latest video games and the daughter is looking for a flashy iPod. So, there is strong likelihood that you will be scattered as soon as you enter the mall.

Under such circumstances how can you ensure that you all stay connected to each other! Certainly the mobile phone will be the first choice. But with pay-per minute charges, can this device provide you a cost-effective means of communication! Obviously not; so you need a cheaper choice. And two way radios can provide you with this. The device that was traditionally used by police has now got its access to the civilians.

Two way radios are transceiver and unlike a broadcast receiver which only receives content one way, this one can both transmit and receive the content. To activate the transmitter, a push-to-talk button remains present in the device. This hand-held portable two-way radio is also often called walkie-talkies or handie-talkies. These radios are available in mobile and stationary base configurations. In some cases, they come with push-to-talk button that make them easy for kids to use.

Motorola has a good range of two-way radios that are fun and easy to use. Their push-to-talk button provides instant connection to a group. They have ten programmable call alert tones; hence callers are easily recognised. Also known as ‘dispatch radio’, two-way radios have traditionally been used by police, especially by fire, taxi and other mobile fleets. With added functionalities, these monitors are getting popular day by day. The internet provides an easily accessible market to buy these radios.

Bookmark To

Two way radios are useful in a lot of situations and hence they are very popular. By virtue of their ubiquitous usefulness, this device has got its access in so many household in UK. Otherwise known as walkie talkies, this type of radio is an excellent way to stay in touch while hunting or camping. This device is also used by those who are taking separate cars on a road trip.

Even, two way radios can be of paramount help when you take your family to an amusement park or to a mall! They are also successfully used in business organisations. These radios can be used in places where employees are often on the move, yet they need to stay in touch with others. The best thing about these radios is that there are no per-minute charges like phones.

It is because of their cost-effective nature, two way radios are considered as a handy alternative to mobile phones in various situations. Moreover, they prove to be a precious possession in certain places where the network of mobile phones does not reach. This happens mostly in cases of hunting. Chasing a prey when someone goes deep inside a forest, he runs out of the coverage area of his mobile phone.

Under such circumstances, the service of two way monitors seems to be priceless. To meet the need of rising demand of these radios, various manufacturers are producing them in bulks. However, the ones that receive kudos from consumers and expert reviewers alike are made by Motorola. Users and reviewers are impressed by the reception, range and features of the radios made by this company.

With 14 channels, 500 Mw of full power, voice-activation (VOX) capability, and synthesized voice verification, two way radios from Motorola are among the choicest few. They include a “push to talk” button that’s easy for kids to use. The most expensive of these baby monitors include a compass, clock, stopwatch, thermometer and barometer.

Bookmark To

Before embarking on to write about the features and advantages of two way radios, it would not be out of place to first explain what exactly are two way radios. Well, they can be termed as transceivers that possess the capability to transmit and receive voice signals. It has a push to talk button that gets the device activated. Also popular as walkie-talkies, this hand held two-way device is available in mobile and stationery base configuration. It would be interesting to know that earlier this device was used exclusively by defence forces and police, though it is now increasingly finding favour with the civilian population.

Increased use of these two way radios have led to more and more innovation being introduced into the device. New models are being launched and every new model include some new feature, which has increased its popularity manifold. Two way radios include several channels as well, and the number of channels available depend on the type of radio being used. For example, there are 23 channels in GMRS (General Mobile Radio Service) and 14 in FRS (Family Radio Service).

There are several other features as well that go a long way in making two way radios popular. Their batteries, for example, are extremely durable. Also, there are different sets for different people. People who use these radios abundantly should go in for Nickel Metal Hydride or Nickel Cadmium batteries that can be recharged. Where as people who use it sparingly should opt for AA and AAA alkaline batteries. Then, two way radios can be easily carried any where. These days, many radios provide their users with weather forecast by meteorological department as well.

With so many outstanding features, it rarely should come as a surprise to anyone that two way radios have become so popular amongst the masses today.

Bookmark To

Nation’s Largest Book Promoter Reveals Why Radio

      Is The Most Cost-Effective Way To Promote A Book

Planned Television Arts (PTA) www.plannedtvarts.com, the nation’s largest and most prolific book promotions firm, is celebrating the 20th year since it trademarked its Morning Drive Radio Tour. Publishers and authors have promoted thousands of books with the tour, which is conducted by phone in a single morning with a guarantee of 20+ interviews scheduled with radio stations from across the country.  The listenership of a typical tour reaches millions of targeted consumers, with interviews on major local talk shows, network affiliates, NPR, XM/Sirius Satellite, and select syndicated programs. 

“We have conducted more radio tours for books than any other publicity firm in the country,” says Brian Feinblum, PTA’s chief marketing officer. “We do well over 300 annually, so we probably have done five to six thousand over the years.” As a result, PTA has seen how radio impacts the success of a book and an author’s career.

PTA’s radio tour service is unique in that it makes a money-back guarantee. “If we obtain more interviews than promised, we don’t charge anything more, but if for any reason we fall short of a stated guarantee, we pro-rate a refund,” says Brian.

Radio is a very popular means to making an impact for authors and publishers. The strategic reasons behind so many books getting promoted on radio includes include:

Authors don’t have to travel
Authors don’t have to worry about their appearance
Radio publicity costs less than other forms of media
Total number of Americans listening to radio has increased while circulation for print and viewership for television has eroded over the past decade

As part of the radio tour campaign, PTA provides the following services:

Schedule a guaranteed number of radio interviews
Media train an author by phone and email
Write the pitch letter and identify the strongest media angles

In addition to the Morning Drive Radio Tour, PTA also can provide a radio phoner campaign, where the author or publisher can conduct dozens of interviews by phone and schedule them over a number of days or weeks. PTA always customizes its radio outreach to select those stations that have listener demographics that closely match the anticipated readership profile

What helps to make your radio tour go smoothly?

Giving at least 4 weeks advance notice to schedule the tour – and allow for time to capture the best possible stations/shows.
Consider giving away several books over the air per interview.
Speak in 15-30 second sound bytes; don’t give away too much info about your book – but use the interview as a teaser to entice listeners take and action step to find out more; and tie your message to something – a holiday (Valentine’s Day); an honorary day (National Whatever Day), something in the news, something unique or outrageous, something fun, something that relates to famous people (give parenting advice to a celebrity) or something contrary to popular opinion.
Prepare five points that you want to stress in any interview, regardless of what the host asks or the length of an interview.

Authors and publishers typically benefit from doing a radio tour as follows:

The advance schedule of interviews can be sent to major chain book buyers to generate pre-orders
Successful interviews increase sales
Magnifies branding of your name
Allows you to control and define how the public perceives your vision or ideas in your own voice
Positions you to collect higher fees for your services as an expert or speaker
Garners more Web site traffic
Creates a dialogue in the media and public – and stirs a buzz of debate on you or your topic
You actually help people and improve lives with your message
Publicity gives you lucrative credibility and currency in the marketplace

PTA, a full-service book publicity firm, also offers targeted services to promote authors to all areas of news media, including local and national print, television and radio. They have specialized services that include:

·         local road tours

·         online media campaigns: bloggers, Web sites, podcasters, e-blasts, article syndicators

·         television tours from one location

·         best-seller marketing

·         holding press conferences

·         media coaching and consulting

·         press kit development

·         messaging and branding

·         locating literary agents or book distributors

·         college media teleconferences

·         scheduling speaking engagements  

PTA represents all genres, including children’s books, fiction, business, health, self-help, current events, humor, spiritual and other timely, popular subject areas. PTA, which has delivered quality media exposure with impact and integrity for nearly five decades, is headquartered in New York City with satellite offices in Washington DC, Chicago, San Francisco, Albany and Boston.

“As a client, says Brian, you benefit from the respected brand name and extensive resources of Ruder Finn our parent company, but you also receive close, personal attention under a family-owned business atmosphere with PTA. Our team of experienced, talented and creative public relations professionals provide out-of-the-box thinking, and an energetic and aggressive approach, producing the results you deserve and should expect to receive. Over 500 people are employed worldwide at RF-PTA.”

Amongst PTA’s clients over the years, they have promoted hundreds of best-sellers, celebrities and industry leaders. They have worked with unknown, first-time, self-published authors as well as authors published by university presses, Random House, McGaw-Hill, Scholastic, Wiley, Harper-Collins, Simon and Schuster, Warner Books, St. Martin’s Press, Disney Publishing, Tor & Forge, Greenleaf Book Group, and many others. A sample of authors they have promoted include:

General Tommy Franks                                   Lou Dobbs                               Cindy Adams

President Jimmy Carter                                    Vice President Al Gore                        Chicken Soup for the Soul

Robert Kiyosaki                                   Mitch Albom                           John Grisham 

Tom Brokaw                                        Deepak Chopra                                    Dr. Andrew Weil

Intel Co-founder Andy Grove             Peter Lynch                             Michael Eisner                                    

Whoopi Goldberg                                Ben Stiller                                Senator John McCain              

Richard Branson                                  Jim Belushi                              Coach John Wooden

Drew Carey                                         Ken Blanchard                                     Stephen Covey                                  

John Gray                                            Joan Lunden                            Maya Angelou            

Manager Joe Torre                               Peggy Noonan                                     William Bennett

Gary Null                                             Dave Ramsey                          Charles Schwab                      

Caroline Kennedy                                James Canfield                                    Dr. Wayne Dyer                     

Bill O’Reilly                                        Bill Moyers                              Willie Nelson                          

Steve Martin                                        Phil McGraw                            Tony Robbins             

Richard Carlson                                   Meg Cabot                              Suzanne Somers                     

Jackie Collins                                      Anne Rice                                Dean Koontz                                                              

“PTA gladly will evaluate an author’s book or unpublished manuscript and advise on which publicity opportunities should be pursued, especially with regards to radio,” concludes Brian. To submit materials, contact Brian at feinblumb@plannedtvarts.com 

Contact: Brian Feinblum

Planned Television Arts

Chief Marketing Officer

1110 Second Avenue, Third Floor

New York, NY 10022

212-583-2718

Bookmark To