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WESTBOROUGH, MASSACHUSETTS…

 

In difficult economic times, itâ??s tough enough to stay afloat never mind growing your company. Particularly, if the primary industry you serveâ??publishingâ??is in a state of economic turmoil. Yet itâ??s under those exact circumstances that Wave2, a Westborough-based software solutions company, grew its customer base and hosted services business by 400 percent in the first quarter of 2009, the best quarter since the company opened its doors in the U.S. back in 2006.

 

The catalyst for Wave2â??s success is the iPublish AdPortal â?? a Web-based application that automates the creative process for creating on-line Flash and print display ads. Essentially, Wave2â??s software enables advertisers to create their own ads, with no assistance from a publisherâ??s creative staff.

 

Publishers have traditionally lived off highly profitable print advertising from recruitment, autos and real estate. As publishersâ?? revenue from their traditional print sources declines, the challenge is to find new advertisers and develop new online, Web-based advertising products. Wave2â??s iPublish AdPortal hosted service enables publishers to offer both print and on-line display ads to the thousands of small businesses in their circulation areas. This greatly reduces sales costs and eliminates production costs, enabling publishers to market deeper into the small business community.

 

â??Publishers have great brand awareness in their local markets and typically host websites that serve up more page views than any other site in their local circulation markets. They also offer the greatest variety of cross media ad products that are ideally suited to a small business owner,â? said Brian Gorman, Wave2â??s vice president of sales. â??Unfortunately, most publishers find their current sales model can not sell products effectively to this market and theyâ??ve had a difficult time capitalizing on their on-line brand awareness. AdPortal is a totally web based ad selling system that is open 24X7 and enables them to sell their complete advertising product line from print display ads, on-line listings for a marketplace, on-line display and even search packages.â?

 

At present, Wave2 has signed contracts with many of the nationâ??s leading newspaper chains; Belo, The Boston Globe, Freedom Communications, Hearst, McClatchy, Media News Group, New York Times Regional Group, and Lee Enterprises. All of these chains have or will be shortly launching self-service advertising sites and will offer the complete line of print and on-line ad products through iPublish AdPortal. Many of these publishers chose Wave2 as the only vendor out there who can deliver this solution.

 

iPublish AdPortal runs on top of the Wave2 Publishing Platform. The W2PP is not limited to serving strictly the newspaper industry and Wave2 sees dramatic growth opportunities outside publishing. The software incorporates a patent-pending, highly scalable and powerful rules engine, which gives the user the capability to create everything from simple printed display ads to complex multi page inserts to brochures to animated interactive advertisingâ??all within the style guidelines that the company presets. This makes it possible for non-skilled business owners within a company or corporation to create collateral materialsâ??and meet with compliance standardsâ??with relative ease.

 

â??One of the reasons weâ??re primed for continued growth throughout the rest of 2009 is because this Platform makes even more sense for large companies with a large independent sales forces who have to create their own collaterals,â? said Gorman. â??With the Wave2 Publishing Platform, they have the means to create attractive collateral materials that meet the rules of compliance and stay within the company brand.â?

 

For more information on Wave2â??s Publishing Platform and other media solutions, please visit http://www.wave2media.com or call their U.S. office at (508) 366-6383.

 

About Wave2

Wave2 Media Solutions Ltd was founded in the United Kingdom in January 2004, and has established itself as the leader in self-service advertising in the UK publishing market. In 2006, Wave2 opened a US office in the Boston area, located at 114 Turnpike Road in Westborough, Massachusetts. Wave2â??s software is in production or under contract at many leading newspapers across the U.S., including: The Boston Globe, Dallas Morning News, Houston Chronicle, Miami Herald, Bay Area News Group, LA News Group, New York Times Regional Group, Orange County Register, Raleigh News & Observer, The Sun News, St. Louis Post-Dispatch, Riverside Press-Enterprise and San Francisco Chronicle. Today Wave2 is realizing the fastest adoption rate of any provider of self-service solutions in the US newspaper market.

For more information on iPublish AdPortal, Wave2â??s Publishing Platform and their other solutions, please visit http://www.wave2media.com or call their U.S. office at (508) 366-6383.

 

 

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Sheet music, sometimes called “score,” is the hand-written or printed form of musical notation, or the system that represents aurally perceived music via the use of written symbols. The history of musical notation, and therefore of sheet music, is a long one. There are those who hold that the earliest sheet music known is a fragment of a cuneiform tablet from Nippur, an ancient Babylonian city, and dates from approximately 2000 BCE. While this music was written on a clay tablet rather than paper, it still constitutes sheet music because the term “sheet” merely differentiates music on paper from audio presentation. So although the tablet’s notations are fragmentary and somewhat simple, it is probably safe to say that they represent the earliest recorded melodies in the world.

Anyone familiar with ancient Greek civilization will not be surprised to learn that the sheet music of those people was relatively complex. Ancient Greek musical notation was capable of representing pitch, note duration and, to a limited extent, harmony. It consisted of symbols placed above text syllables and was in use from at least the 6th century BCE until approximately the 4th century CE, a date that coincides with the fall of the Roman Empire.

Sheet music, like Europe as a whole, suffered a major blow when Rome fell. The art of writing music all but vanished during the times that followed, which are commonly referred to as the Dark Ages. However, by the middle of the 9th century, musical notation began to revive thanks to the Roman Catholic Church. The Gregorian chant was a ubiquitous form of worship in those days, and the monks performing it developed specific symbols, neumes, in order to record it on paper.

It is to another style of religious song of this period, the plainchant, that we owe our modern form of sheet music. The original system of writing plainchant did not utilize a staff. Although capable of expressing considerable musical complexity, such a system could not convey exact pitch or time. Sheet music from this genre served mainly as a reminder to a performer already familiar with the tune rather than a means by which a novice might learn a new song. To deal with the problem of exact pitch, a staff was introduced, originally consisting of a single horizontal line but eventually comprised of four parallel horizontal lines, which became the standard. The vertical position of a mark on the staff indicated the pitch at which it was to be sung or played. Anyone who looks at music from this period will easily recognize the roots of modern sheet music.

From the late Dark Ages until the 15th century, western sheet music was written by hand and generally preserved in large, bound volumes of manuscripts. The best known examples of such manuscripts are those of the previously mentioned plainchant, which is a form of monophonic chant. The advent of the printing press in the middle of the 15th century, of course, irrevocably changed how sheet music was created. However, it took several hundred years for printed sheet music to become the norm, and much music continued to exist solely in hand-written manuscripts until well into the 18th century.

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WESTBOROUGH, MASSACHUSETTS…

In difficult economic times, it’s tough enough to stay afloat never mind growing your company. Particularly, if the primary industry you serve—publishing—is in a state of economic turmoil. Yet it’s under those exact circumstances that Wave2, a Westborough-based software solutions company, grew its customer base and hosted services business by 400 percent in the first quarter of 2009, the best quarter since the company opened its doors in the U.S. back in 2006.

The catalyst for Wave2’s success is the iPublish AdPortal — a Web-based application that automates the creative process for creating on-line Flash and print display ads. Essentially, Wave2’s software enables advertisers to create their own ads, with no assistance from a publisher’s creative staff.

Publishers have traditionally lived off highly profitable print advertising from recruitment, autos and real estate. As publishers’ revenue from their traditional print sources declines, the challenge is to find new advertisers and develop new online, Web-based advertising products. Wave2’s iPublish AdPortal hosted service enables publishers to offer both print and on-line display ads to the thousands of small businesses in their circulation areas. This greatly reduces sales costs and eliminates production costs, enabling publishers to market deeper into the small business community.

“Publishers have great brand awareness in their local markets and typically host websites that serve up more page views than any other site in their local circulation markets. They also offer the greatest variety of cross media ad products that are ideally suited to a small business owner,” said Brian Gorman, Wave2’s vice president of sales. “Unfortunately, most publishers find their current sales model can not sell products effectively to this market and they’ve had a difficult time capitalizing on their on-line brand awareness. AdPortal is a totally web based ad selling system that is open 24X7 and enables them to sell their complete advertising product line from print display ads, on-line listings for a marketplace, on-line display and even search packages.”

At present, Wave2 has signed contracts with many of the nation’s leading newspaper chains; Belo, The Boston Globe, Freedom Communications, Hearst, McClatchy, Media News Group, New York Times Regional Group, and Lee Enterprises. All of these chains have or will be shortly launching self-service advertising sites and will offer the complete line of print and on-line ad products through iPublish AdPortal. Many of these publishers chose Wave2 as the only vendor out there who can deliver this solution.

iPublish AdPortal runs on top of the Wave2 Publishing Platform. The W2PP is not limited to serving strictly the newspaper industry and Wave2 sees dramatic growth opportunities outside publishing. The software incorporates a patent-pending, highly scalable and powerful rules engine, which gives the user the capability to create everything from simple printed display ads to complex multi page inserts to brochures to animated interactive advertising—all within the style guidelines that the company presets. This makes it possible for non-skilled business owners within a company or corporation to create collateral materials—and meet with compliance standards—with relative ease.

“One of the reasons we’re primed for continued growth throughout the rest of 2009 is because this Platform makes even more sense for large companies with a large independent sales forces who have to create their own collaterals,” said Gorman. “With the Wave2 Publishing Platform, they have the means to create attractive collateral materials that meet the rules of compliance and stay within the company brand.”

For more information on Wave2’s Publishing Platform and other media solutions, please visit http://www.wave2media.com or call their U.S. office at (508) 366-6383.

About Wave2

Wave2 Media Solutions Ltd was founded in the United Kingdom in January 2004, and has established itself as the leader in self-service advertising in the UK publishing market. In 2006, Wave2 opened a US office in the Boston area, located at 114 Turnpike Road in Westborough, Massachusetts. Wave2’s software is in production or under contract at many leading newspapers across the U.S., including: The Boston Globe, Dallas Morning News, Houston Chronicle, Miami Herald, Bay Area News Group, LA News Group, New York Times Regional Group, Orange County Register, Raleigh News & Observer, The Sun News, St. Louis Post-Dispatch, Riverside Press-Enterprise and San Francisco Chronicle. Today Wave2 is realizing the fastest adoption rate of any provider of self-service solutions in the US newspaper market.

For more information on iPublish AdPortal, Wave2’s Publishing Platform and their other solutions, please visit http://www.wave2media.com or call their U.S. office at (508) 366-6383.

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As the historical focal point of New England and the capital of the Commonwealth of Massachusetts, Boston has held a centre position within US history, particularly over the last three centuries.

Although some settlement did occur in Boston prior to the arrival of the Europeans, very little is known about this, although some prehistoric Native American sites exist today, in particular Boylston Street Fish Weir.

Originally, Boston was known as Trimountaine a name that was derived from the three hills that were prominent on the peninsula. As the city has grown however, two of these have been levelled, although the third, Beacon Hill, continues to be a prominent part of the Boston Landscape.

In 1625, William Blaxton – the first Boston settler of European decadency – arrived, making his home on what is now known as Beacon Hill and Boston Common. Settlers came soon after in 1929, arriving at Charlestown and purchasing land from Blaxton to expand their settlement.

One year prior to this, The Cambridge agreement had been signed in England between the Puritans and Massachusetts Bay Colony. The puritans who are responsible for a lot of early modern American history differed from the Pilgrims in that they were not separatists but rather chartered colonists.

Their plan was to form the area into a self-governing and self-sufficient settlement, answerable only to the king. Its leader John Winthrop would eventually go on to become governor of all new settlements within the New World.

More settlers arrived in 1630, aboard the Winthrop Fleet, landing in what is today known as Salem. According to accounts of the journey Salem “pleased them not” due to a lack of food and Charlestown less due to a lack of water, however the group were eventually satisfied when Blaxton invited the group to come and drink from his spring. The puritans settled around the spring in the area that would become known as Boston while Blaxton re-settled in what is now known as Blackstone Valley.

Puritan and religious settlers continued to establish themselves in the area, believing that Boston held a special covenant with God. They made sure rigorous moral codes were introduced including church attendance, bible study, marriage and persecution of sinners. They also established America’s first school, Boston Latin School in 1635 and later in 1636 established Harvard, America’s first University.

As one of the original English settlements within the United States, Boston holds an unrivalled place within modern American history. For those interested in discovering more of this history – firsthand – the city of Boston has hundreds of museums and historical attractions to explore, with visitors catered to by the many Boston hotels and other amenities available throughout the city.

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