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WESTBOROUGH, MASSACHUSETTS…

In difficult economic times, it’s tough enough to stay afloat never mind growing your company. Particularly, if the primary industry you serve—publishing—is in a state of economic turmoil. Yet it’s under those exact circumstances that Wave2, a Westborough-based software solutions company, grew its customer base and hosted services business by 400 percent in the first quarter of 2009, the best quarter since the company opened its doors in the U.S. back in 2006.

The catalyst for Wave2’s success is the iPublish AdPortal — a Web-based application that automates the creative process for creating on-line Flash and print display ads. Essentially, Wave2’s software enables advertisers to create their own ads, with no assistance from a publisher’s creative staff.

Publishers have traditionally lived off highly profitable print advertising from recruitment, autos and real estate. As publishers’ revenue from their traditional print sources declines, the challenge is to find new advertisers and develop new online, Web-based advertising products. Wave2’s iPublish AdPortal hosted service enables publishers to offer both print and on-line display ads to the thousands of small businesses in their circulation areas. This greatly reduces sales costs and eliminates production costs, enabling publishers to market deeper into the small business community.

“Publishers have great brand awareness in their local markets and typically host websites that serve up more page views than any other site in their local circulation markets. They also offer the greatest variety of cross media ad products that are ideally suited to a small business owner,” said Brian Gorman, Wave2’s vice president of sales. “Unfortunately, most publishers find their current sales model can not sell products effectively to this market and they’ve had a difficult time capitalizing on their on-line brand awareness. AdPortal is a totally web based ad selling system that is open 24X7 and enables them to sell their complete advertising product line from print display ads, on-line listings for a marketplace, on-line display and even search packages.”

At present, Wave2 has signed contracts with many of the nation’s leading newspaper chains; Belo, The Boston Globe, Freedom Communications, Hearst, McClatchy, Media News Group, New York Times Regional Group, and Lee Enterprises. All of these chains have or will be shortly launching self-service advertising sites and will offer the complete line of print and on-line ad products through iPublish AdPortal. Many of these publishers chose Wave2 as the only vendor out there who can deliver this solution.

iPublish AdPortal runs on top of the Wave2 Publishing Platform. The W2PP is not limited to serving strictly the newspaper industry and Wave2 sees dramatic growth opportunities outside publishing. The software incorporates a patent-pending, highly scalable and powerful rules engine, which gives the user the capability to create everything from simple printed display ads to complex multi page inserts to brochures to animated interactive advertising—all within the style guidelines that the company presets. This makes it possible for non-skilled business owners within a company or corporation to create collateral materials—and meet with compliance standards—with relative ease.

“One of the reasons we’re primed for continued growth throughout the rest of 2009 is because this Platform makes even more sense for large companies with a large independent sales forces who have to create their own collaterals,” said Gorman. “With the Wave2 Publishing Platform, they have the means to create attractive collateral materials that meet the rules of compliance and stay within the company brand.”

For more information on Wave2’s Publishing Platform and other media solutions, please visit http://www.wave2media.com or call their U.S. office at (508) 366-6383.

About Wave2

Wave2 Media Solutions Ltd was founded in the United Kingdom in January 2004, and has established itself as the leader in self-service advertising in the UK publishing market. In 2006, Wave2 opened a US office in the Boston area, located at 114 Turnpike Road in Westborough, Massachusetts. Wave2’s software is in production or under contract at many leading newspapers across the U.S., including: The Boston Globe, Dallas Morning News, Houston Chronicle, Miami Herald, Bay Area News Group, LA News Group, New York Times Regional Group, Orange County Register, Raleigh News & Observer, The Sun News, St. Louis Post-Dispatch, Riverside Press-Enterprise and San Francisco Chronicle. Today Wave2 is realizing the fastest adoption rate of any provider of self-service solutions in the US newspaper market.

For more information on iPublish AdPortal, Wave2’s Publishing Platform and their other solutions, please visit http://www.wave2media.com or call their U.S. office at (508) 366-6383.

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Looking for help with your children? When searching for a nanny service in Boston with the help of a computer, parents rarely understand a foolproof approach for getting a good match for their child. What to do – scour their facebook friends, online job boards, or use an online referral agency? Is anyone really certain of an unknown nanny’s abilities and know that a certain candidate is the right person for the job? Among the most popular (and the simplest) routes for making both you and your child happy is to go with the services of a professional nanny finding firm that can fit the needs of families and nannies.

Find a Nanny Service in Boston Now – Click Here!

Before starting the search for a nanny service in Boston, is to sit down and think about exactly what tasks you have in mind and what you expect from your nanny. You should include questions such as, how much previous nanny experience does this person have? Are there any unusual duties the nanny would be expected to handle? Do you need any specialized care? What type of person are you willing to accept into your home? Create a sample contract for your childcare provider to sign which lists the important qualities that will be required of your care-giver.

After you have decided what is most important to you, now you should choose an easy, and most importantly, reliable way to find the perfect candidate for you and your child. Of the various ways you can go about this, the best is to enroll with a computer-based “match-making” service for customers and providers. Nanny coordinators have the means of supplying state-of-the-art utilities to look at a large database of great caregivers who can be hired to care for your children.

Locating a nanny service in Boston that meets your needs is not an impossible task – open up Google (or whatever search engine you choose) and enter the necessary criteria to search for: your locale (city, state and zip code), and the exact type of nanny you want to find. Out of the results which have shown up for your consideration, you decide upon the ones that might turn out to most completely satisfy your requirements. Compare the advantages and disadvantages of each person and make a choice among the options as to who will always keep your child safe and comfortable.

Specialized childcare agencies can equip you with these and other functions: a search of all the care providers by location, and a look at their online file, where you can see a photo and read about the caregiver, all at no charge to you. Many times you can try out their program for free, which typically have the limitation of a certain time-frame, sign up as soon as you can it’s likely that you and your child will be happy you did!

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Need help caring for your child? when looking for nanny agencies in Massachusetts with the help of a computer, parents rarely understand how to go about finding a good match for their child. Do they have time to question their facebook friends, computer message boards, or use an online referral agency? Really, can they have confidence in whether a certain stranger is trustworthy and know that a certain candidate is a good fit? Surely the least stressful and most dependable approach for making both you and your child happy is to employ the services of a referral company that has the resources to find you the best person for the job.

Find Nanny Agencies in Massachusetts Now – Click Here!

Ahead of time – before you actually need nanny agencies in Massachusetts, you should make a list of everything your sitter will have to do and an accurate job description of the care provider. You should include questions such as, how much previous nanny experience does this person have? What tasks will the nanny be expected to do? Does your child have special needs? Do you want a friendly, outgoing personality to care for your child? Make a “wish list” that you and any candidates can refer to which covers the topics which you want to find in a nanny.

Once you have defined the sitter duties, now you should choose a proven and practical method to allow you to get set up with a suitable nanny. Of the various ways you can go about this, the best is to associate with an online “match-making” service for customers and providers. These types of solutions specialize in showing you how to obtain a large database of great caregivers who can be hired to care for your children.

The simplest way to locate nanny agencies in Massachusetts near you is to start with an internet search on the topic – list at least two items to find: your geographical area (be as specific as possible), and an item or two from the list of caregiver qualities you came up with. Out of the results that have come up on your computer, you select from the available caregivers those who seem to most completely satisfy your requirements. Compare the reliability and personality of the care providers and decide upon the person who is available when you need to leave your child or attend to other business.

Expert client/provider matching companies will normally supply at least these possibilities: a no-cost search of the person database by region, as well as the ability to view the nanny’s profile, which features a photo and a variety of information. Often there is the option of a free “test run,” which typically have the limitation of a certain time-frame, join parents who vouch for this service – in order to examine the quality of service which is offered.

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ROCKLAND, MA…

There’s a misconception among many consumers that buying “green” refers strictly to products made of natural materials. While that’s part of the equation, there’s much more to it. Like appliances and lighting that last longer and use less power to run. Or plumbing that requires less water. At DirectBuy of Boston South, members not only have the opportunity to purchase the full spectrum of green products under one roof, but they also can save some “green” buy paying manufacturer-direct prices.

Some of the green products available to DirectBuy members include:

Faucets and plumbing fixtures that offer low consumption

Natural cork flooring and underlayments

Flooring made of renewable natural bamboo

Lighting and ceiling fans with Energy Star ratings

Energy Star compliant kitchen appliances, washers and dryers

Cabinets treated with low-voc, LEED-compliant stains

Bedroom, dining room, living furniture manufactured by members of the Sustainable Furniture Council; many of these pieces are made from natural fibers, use eco-friendly foam and contain organic, halogen-free fire retardants.

“Consumers are always being encouraged to make ‘greener’ purchases, but there’s no real road map as to where to make these purchases and whether or not what they do buy is green,” said John Massaria, owner of DirectBuy of Boston South. “The green products our members can buy through DirectBuy have been rated by recognized authorities like Energy Star, LEED and the Sustainable Furniture Council, so you know the green purchase you’re making is part of the solution.”

Energy Star ratings refer to the U.S.-government backed program ranking the energy efficiency of products. LEED, Leadership in Energy and Environmental Design, is a voluntary green building rating system, which is a consensus-based national standard for developing high-performance sustainable buildings. The Sustainable Furniture Council is a non-profit balanced coalition of manufacturers, retailers and consumers offering a public tagging program to identify good “green” choices.

“We all know we should be making greener purchases, particularly when it comes to products we use in our everyday lives like lighting and appliances. Unfortunately, making those wiser choices can be quite costly. By making all these green options available at DirectBuy, we give our members the choice to save money and valuable natural resources,” said Massaria.

Since 1971, DirectBuy has helped consumers enjoy enormous savings on home furnishings, home improvement items, entertainment and outdoor products, and accessories, by providing an avenue to purchase directly from the manufacturer. DirectBuy of Boston South, conveniently located at 11A Commerce Road in Rockland, Massachusetts, offers consumers a comfortable, welcoming setting where they finally have the financial control of buying direct.

Consumers interested in becoming members may obtain a Visitor’s Pass to attend an Open House in the Rockland location by contacting DirectBuy of Boston South at 781-878-8846 or by visiting www.directbuybostonsouth.com.

About DirectBuy

Since 1971, DirectBuy has helped hundreds of thousands of families enjoy a better quality of life, enabling them to buy directly from more than 700 manufacturers and their authorized suppliers. Buying direct enables members’ hard-earned money to go much further, while having the selection and choice not available at any retail store. DirectBuy of Boston South opened in 2006 and prides itself in providing excellent member service, access to confidential prices, local suppliers and unparalleled selection, all of which help make members’ dream projects a reality.  It’s a comfortable setting, where you finally have the financial control of buying direct. DirectBuy of Boston South is one of more than 160 locations throughout North America.

Consumers interested in becoming members may obtain a Visitor’s Pass to attend an Open House in the Rockland, Mass. location by contacting DirectBuy of Boston South at 781-878-8846 or by visiting www.directbuybostonsouth.com.

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